As noted by TechCrunch, a new integration in the Reddit iOS app allows users to share their favourite content, including text, link, and image-based posts from the platform’s “Safe for Work” communities, directly to Snapchat. According to Reddit, the move will hopefully encourage younger users to use its service more frequently.
A study by Pew Research Center found that only 22% of U.S. adults aged 18 to 29 used the site as compared to 34% of those 30 to 49 and 25% of those 50 to 64. Similarly, a separate 2019 study revealed that Reddit is one of the lesser-used online platforms among all U.S. adults.
In order to share content from Reddit to Snapchat, iOS users who have both apps installed on their devices will be able to tap the “Share” icon on posts in the Reddit iOS app and then select Snapchat. If the viewer also has the Reddit app installed, they can swipe up on the Snap to visit the post:
“Reddit empowers discovery and discussion that many Snapchatters love. With this integration, Snapchatters will be able to share interesting posts they find, adding new context and conversation-starters to their Snaps,” said Ben Schwerin, VP of Partnerships at Snap Inc., in a statement about the launch. “As shared Snaps drive engagement back to Reddit — this helps advance the power of community and connection across both platforms,” he added.
Reddit will be rolling out the new sharing feature for Android users very soon.