Rovio Launching Angry Birds ‘Moon Festival’ in China, Along with Official Shoes
China has been in the news lately thanks to their epic knock-off Apple Stores in Kunming. The Chinese market is a large one, and is responsible for Apple’s increasing quarterly profits. Speaking of China, Rovio is making some huge inroads into the nation’s iOS market.
Rovio has been quick to cater to their second largest market, and is launching Angry Birds Seasons ‘Moon Festival’, to continue to capture the attention of their Chinese fans, according to M.I.C Gadget. Rovio predicts 100 million downloads of Angry Birds by the end of 2011. The ‘Mid-Autumn Festival’ episode for Angry Birds Seasons will be released in early September, to coincide with the Chinese Mid-Autumn Festival (Sept 12).
Rovio’s CEO had this to say:
“We are delighted to be fully operational in China. China has great potential for growth, but just as exciting is the opportunity to build a creative franchise, a marriage of virtual and real life, that is special for China and exciting for our Chinese fans.”
Rovio Launches New Angry Birds Pastries, Shoes, and Accessories
To further captivate their second largest audience, Rovio announced the launch of Angry Birds ‘moon cakes‘, iPhone cases, and also official Angry Birds shoes. Yes–Angry Birds shoes. Rovio is partnering up with Promotional Partners Worldwide (PPW), to help them license their official gear. PPW was behind licensing of the 2008 Beijing Olympic Games, and previous World Cups for soccer.
It’s unbelievable the amount of success Rovio has achieved–all by creating a game on iOS that launches birds into angry pigs. It’s the recipe for smash hits.
Hmm…will we ever see a Canadian version of Angry Birds Seasons? I’d like it to be a combination of polar bears, beavers, back bacon, maple syrup, igloos and hockey sticks.