Today, Samsung has released two ads that put its latest Galaxy S6 Edge smartphone against the iPhone 6.

Here is the first ad which Samsung is using to showcase the edge display abilities of the Galaxy S6 Edge:

The Galaxy S6 Edge has a display that wraps around the edge of the phone, giving users gimmicky features like that ability to have the edge of the phone light up in a different colour for each contact (when receiving a phone call). The edge also acts as a notification bar, allowing users to access notifications and other features without having to turn on the phone’s entire display.

In the second ad (seen below), the Korean smartphone giant compares the Galaxy S6 Edge to the iPhone when it comes to features like wireless charging and the front-facing camera.

Samsung is no stranger to creating ads that showcase their flagship products against their top competitors (normally Apple) in an attempt to sell their product.