Samsung’s Handling of the Note 7 Crisis ‘As Defective As Its Product’
Several previous owners of faulty Galaxy Note 7 devices are strongly criticizing Samsung, claiming that the South Korean company has not done enough to compensate for the damage caused by their exploding smartphones.
Now, at least three previous faulty Note 7 owners have come forward to explain their dissatisfaction with how Samsung has dealt with their claims, while a crisis management expert describes the company as “seriously underprepared.”
John Barwick, of Marion, Illinois, was an owner of a faulty device that exploded and caused about $9,000 worth of damage, according to interviews conducted by The Guardian. After contacting the company, Samsung eventually referred him to their insurance company.
“They told me they weren’t going to pay replacement costs of any damaged items,” says Barwick. “We were asking to have out carpet replaced, and to have the goods that were sprayed on replaced. We sent them the photos.” Samsung instead offered to pay a depreciated value of the items.
An expert in crisis communication, Jonathan Bernstein, has described the handling of the debacle “as defective as its product. [Samsung] was seriously underprepared for a major recall. Given that they are not just talking about an exploding product but something that’s a potential threat to health and safety they should be doing whatever it takes to keep people happy.”