After Loblaw launched its $25 gift card offer to customers over its involvement in a 13-year bread price-fixing scandal, another grocery chain has stepped up to help customers, despite not being involved in the illegal activity.
Western Canada’s largest grocery chain, Save-On-Foods, has announced it is offering a $25 rebate to customers through their More Rewards loyalty program. The grocer says it was unaware and not involved in “this illegal activity”, but is offering the rebate to customers now, as they go seek compensation from involved suppliers.
Here’s the full letter posted by president Darrell Jones:
Dear valued Save-On-Foods customers,
I’m writing to you because we’re deeply concerned about what’s happened with the bread price-fixing issue that was going on in Canada by certain competitors and suppliers. It is important for you to know that we at Save-On-Foods had no knowledge of, nor were we involved in, this illegal activity.
One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers. We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices. So we’re making it easy for you to receive our own $25 offer, through our More Rewards program. We in turn, will seek compensation from the bread suppliers involved, in due course. You can use this $25 in our stores, and at the same time, you will be signed up for even more great offers and information. And in keeping with our commitment to supporting those less fortunate, we’ll be giving you the option to re-direct this $25 to your local food bank.
You have a right to choose how you spend your grocery shopping dollars. On behalf of our 18,000 local team members, we thank you for choosing us.
Requirements for this offer:
- Customers must have had an active More Rewards card before December 31, 2017
- More Rewards cardholders who do not have an online account will need to set one up
- Customers must be over the age of majority
- When registering, customers must acknowledge that they purchased commercial bread from Save-On-Foods sometime in the past 14 years.
You can visit the More Rewards page to sign up for this offer here—registration closes April 30, 2018, while the $25 rebate is expected to appear starting February 1, 2018.