Pinterest Users Can Now Share Idea Pins on Facebook, Instagram, and More

Starting today, all Pinterest users can download and share published Idea Pins on other social media platforms. These Idea Pins will be downloaded as a watermarked video that stitches all the Idea Pin pages together and ends with an end card that displays the creator’s name and username.

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For those who aren’t familiar, Idea Pins are Pinterest’s native publishing format that was first introduced to creators in 2020 and rolled out globally in 2021. Idea Pins are a multi-page canvas to share ideas and tutorials with others. 

In Pinterest’s “Watch” tab, Pinners find a full-screen feed of Idea Pins to scroll through and engage with content from brands and creators.

Pinterest has also shared some of the best practices for Idea Pins:

  1. Instructional and actionable – Use videos, images, text to walk people through the steps and make it easy for them to take action on the Idea.
  2. Use Video –  Video is great for telling a story and to connect with the audience. Start with a video on the first page. It’s your best chance to stand out and hook your audience.
  3. Make it Personal – Idea Pins are not for sterile, polished content. Let your brand voice shine with our editing tools such as stickers, music controls, video filters, and more.
  4. Pinterest’s profile highlights – With profile highlights, Creators are also able to add Idea Pins to the top of their profile, enabling them to show off their most engaging and immersive Idea Pins.

You can download the latest version of Pinterest for iOS via the App Store.