Snapchat has unveiled a major redesign for its mobile applications. The redesigned app is launching today for some Android users and will launch for iOS shortly after. Snapchat’s universal search finally gives you a way to help find new followers.
The service is continuously met with criticism over the difficulty of gaining new followers. Snapchat users basically had to gain followers by sharing their username outside the service, hoping for some mentions by influencers, or adding everyone they can. However, none of these created a clear path for influencers from other platforms to start using Snapchat.
The update adds in a new universal search bar at the top of the screen, that makes finding friends, Discover publishers, and Our Stories easier. The navigation has also been enhanced to make the overall experience better.
The company is reportedly heading for an IPO in 2017, so the improvements should lead to increased revenue opportunities and perhaps an increase in the number of new users.