Sonos, Ikea Partner to Bring “Music and Sound” into all Aspects of Home
Sonos and Ikea have today announced a new collaboration meant to bring “music and sound” into all aspects of the home, although the first realizations from the partnership aren’t expected to be in stores until 2019.
According to The Verge, we can expect Ikea to initially sell Sonos’ existing lineup of speakers, followed by entirely new products developed using Sonos’ technology and Ikea’s network of furniture designers.
“At IKEA we strive to make solutions for life at home by integrating technology into our home furnishing offer that are easy to use and affordable, thereby making smart home technology accessible to the many people,” said Björn Block of IKEA’s smart home division. “Together with Sonos we want to democratize music and sound in the home, and we want to create products designed for how people listen together at home. By teaming up with Sonos we want to combine IKEA home furnishing knowledge with Sonos’ expertise within great home sound.”
Since the partnership’s emphasis is on “music and sound”, users can imagine Sonos speakers being used to deliver audio for all types of smart-home scenarios, such as an electronic doorbell, an intercom system, or as a mechanism to deliver chimes alerting you to the end of the laundry cycle.
Sonos is already integrated with just about every music service, as well as with major voice assistants including Amazon’s Alexa and Google Assistant. By choosing Sonos as a partner, Ikea doesn’t have to place a big bet on any one music or voice service winning the smart home.