Sony Announces All-New Loyalty Program ‘PlayStation Stars’

Sony has today announced the launch of its all-new loyalty program ‘PlayStation Stars,’ which promises to celebrate the players for being on this “ever-growing gaming journey.”

PlayStation Stars will be free to join when it launches later this year. Once a user becomes a member, they’ll earn rewards by completing a variety of campaigns and activities.

A “Monthly Check-In” campaign will require users to play any game to receive a reward, while other campaigns will require them to win tournaments, and earn specific trophies. Members will also have the chance to be the first to platinum a blockbuster title in their local time zone.

Also, as part of PlayStation Stars, we are unveiling a new type of reward called “digital collectibles.” Collectibles are as diverse as our portfolio of products and franchises. They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation.

All PlayStation Stars members will have opportunities to earn loyalty points. Points can be redeemed in a catalog that may include PSN wallet funds and select PlayStation Store products.

As an additional benefit, all PlayStation Plus members will be enrolled in PlayStation Stars automatically and will earn points for purchases on PlayStation Store.