Spotify Unveils 2020 Wrapped Personalized Experience for Listeners
To celebrate the creators behind the music and podcasts of 2020, Spotify is unveiling the 2020 Wrapped personalized experience for listeners around the world, offering insights on artists, songs, genres, and podcasts that defined your listening during the year.
Eligible users can access their personalized Wrapped experience today exclusively in the Spotify apps for iOS and Android. The company will also be rolling out its Wrapped creator experience for podcasters and artists later today, allowing creators to dive into all the ways in which their fans listened this year.
In addition to what fans love most about Wrapped, Spotify has also announced a few new features:
- With new in-app quizzes, listeners will test their skills at predicting the top podcasts, artists and even top decade they streamed most.
- Follow your top song’s journey through the year with Story of Your 2020 with your Top Song – from its first stream to its 100th stream to some of the notable streams in between.
- Exclusive to Premium users, new badges will crown listeners as Tastemaker (X of your playlists gained X new followers), Pioneer (You listened to X song before it hit 50,000 streams) or Collector (You added X number of songs to playlists this year) based on various ways users listened.
- Fighting FOMO: To fight the FOMO non-users feel each year, we’re opening up the world of Wrapped to everyone – Spotify user or not. With access to Spotify’s global listening trends, non-users can join the conversation that wraps up our year in streaming.
Check out the new experience at Spotify.com/Wrapped compatible with both web and mobile web.