Starbucks: 12 Million Monthly Active Mobile Users Now in the U.S., Canada
During the coffee chain’s Q3 earnings call this Thursday, Starbucks CEO Howard Schultz disclosed the company now has close to 12 million monthly active mobile users in the U.S. and Canada, which is a notable number for a retailer. Back in December of 2012, Starbucks had 7 million active monthly users.
Starbucks said their mobile app helped bring in over 15% of U.S. sales during the quarter, which works out to the six million weekly transactions.
Schultz reiterated the company’s plans to allow customers to pre-order coffee from the app prior to arriving at a store, set to be pilot tested later this year “in a major U.S. market,” according to Ad Week.
When asked if Starbucks could comment on rumours of their payment app being spread to outside retailers, working as a digital wallet. Matt Ryan, the chain’s global chief strategy officer admitted the company is in talks right now with relevant parties:
“We can tell you right now that we are in a series of very active conversations on this with both technology and financial services companies that would be potential partners here.”
Whereas other retailers rarely disclose their active mobile user numbers, Starbucks is proudly pushing their numbers, almost seemingly as a way to engage other retailers who might be interested in partnering for mobile payments.
Canadians have been able to pay at Starbucks with the company’s iPhone app since the fall of 2011. The app’s integration with Passbook makes it a convenient way to pay for purchases at any Starbucks location.