In an investor call today, Apple CEO Tim Cook said that the company is working hard to meet the demand for the iPhone 7 Plus by the end of 2016. In a response to an investor, Cook said:
“It’s hard to say. I believe that on iPhone 7 we will, on iPhone 7 Plus I’m not sure. I wouldn’t say yes at this point because the underlying demand looks extremely strong on both products but particularly on the iPhone 7 Plus vs our forecast going into the product launch.”
Given that the Galaxy Note 7 is basically dead, the holiday quarter is going to be a key revenue generator for Apple. Cook said:
“It’s very hard to gauge demand when you’re selling everything you’re making, so we’ll find out more through the quarter but we’re confident enough to give you guys guidance that we’re returning to growth this quarter, which obviously feels very good for us.”
Over the past several quarters, iPhone sales have been slowing, which is due to the overall saturation of the market and the increase in competition.