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Tim Cook’s Operations Department is One of Apple’s Secret Weapons

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In one section of his upcoming book titled ‘Tim Cook: The Genius Who Took Apple to the Next Level’, Leander Kahney has given a brief look at how Apple’s operations department works. Believed to be one of the company’s secret weapons, Apple’s operations is a giant barrier for its competitors with only a few companies having the resources to rival it.

Apple ops

The author notes that Apple’s expertise in operations is “widely undervalued” and very few observers credit it to the company’s success. “Apple’s work in operations doesn’t get credit but when those other companies try to do things at this scale they realize just how hard it is,” as noted by Apple analyst Horace Dediu.

Although Apple has a reputation for great design, it is often overlooked how well-designed the products are for manufacturing. “It’s easy to miss because it’s not apparent, but all of Apple’s products are carefully designed to be manufactured in their millions”.

When it comes to manufacturing, Apple’s operations team works primarily with two other groups: Jony Ive’s ‘Industrial Design’ team and a group of engineers called ‘Product Design’:


The industrial design team – headed up by Jony Ive – has the most power. The Industrial design team is where most of Apple’s products come from. They are Apple’s ideas factory. They design the user experience and the way the product works.

The next most powerful group is operations, which must ensure the product is manufacturable on a massive scale. And lastly is engineering, which must figure out ways to make all the electronics fit inside the sleek designs dreamed up by the Industrial Design team.

You can read the entire section of the forthcoming book over at Cult of Mac.

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