Apple CEO Tim Cook went on Fox Business to give a 10-minute interview in Birmingham, Alabama, the executive’s home state.
Cook discussed how Apple would deal with coronavirus, which he called a “temporary condition”, while also talked about how
“We’ve worked through earthquakes, tornadoes, fires, floods, tsunamis, SARS, and so we’ve had a long list of things, and the operational team is very deep at working through these,” and “So the question for us after we get on the other side, would be, was the resilience there or not and will we need to make some changes?”
Cook said it would be about adjusting changes to some “knobs” and not “wholesale changes” in reaction to coronavirus.
The Apple CEO also discussed how he cares a lot about creating jobs and his dealing with President Donald Trump. “We’re focused on policy, not politics,” said Cook, saying Apple doesn’t donate to political campaigns.
Cook said the “future is very bright” at Apple and painted the picture of a resilient company, saying “there’s reason for optimism.”
After hitting highs of $327 USD per share this month, Apple’s stock has fallen, like the entire stock market, over coronavirus concerns. Shares of AAPL closed today at $273 USD per share.