Tim Cook Says Expect a “Massive Change” in the Car Market
Amid numerous reports and rumours of an Apple Car in the works, Apple CEO has today further confirmed that his company is indeed looking to make significant strides into the car industry. While speaking at the Wall Street Journal’s WSJDLive conference in California, he said that the car industry should expect a “massive change” in the market soon (via The Telegraph).
“It would seem like there will be massive change in that industry, massive change,” Cook said at WSJDLive conference in California. “You may not agree with that. That’s what I think.
“When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important.”
Talking about CarPlay, Cook said that Apple was currently working on bringing this “iPhone experience” into cars, but opened up the possibility of doing more. “We’ll see what we do in the future,” he said.
The Cupertino tech giant has also recently hired several high-profile car experts including Megan McClain, a former Volkswagen engineer with expertise in automated driving, and Vinay Palakkode, a graduate researcher at Carnegie Mellon University, a hub of automated driving research.