Last year, Apple announced it would be pledging $100 million in iPads, Macs and other tools to U.S. schools that required the most help, as part of President Obama’s ConnectED initiative, which has a goal to connect 99 per cent of American schools with technology.
CEO Tim Cook has taken to ABC’s Good Morning America to explain how Apple will help revolutionize schools with their participation in this program. Cook tweeted out the link to his interview this evening:
We’re proud to be working with dedicated teachers, students & parents at 114 US schools that need our help the most. http://t.co/JSWiBZIAoc
— Tim Cook (@tim_cook) August 25, 2015
The program will see 114 schools in 29 states gain access to brand new Apple products—that most students have never experienced before. Schools gaining access to products are where at least 96 per cent of students are eligible to receive free or discounted lunch programs—essentially ones that would benefit the most.
Cook explained today’s kids are “born in a digital world” and school is “not engaging” enough. He went on to explain markers that would indicate Apple’s participation has been successful would be to observe engagement rates, plus numbers of students that went on to pursue higher education as a result of accessing technology.
The Apple CEO believes there are not enough role models today, and suggests students explore, discover and create with their new access to technology via iPads, Macs and more.
Check out the video below: