In an effort to make its platform more appealing to users, Twitter has continued to ink partnerships for live-streaming content. The latest in the series is a partnership with ESL and DreamHack, which enables live streaming of esports events. What makes this more interesting, however, is that ESL will also produce original content for Twitter in 2017.
That includes a weekly 30-minute show featuring highlights and behind-the-scenes footage, the press release announcing the deal says.
“Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content,” said Anthony Noto, COO at Twitter. “By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter.”
Under the terms of the agreement, more than 15 events in the ESL One, Intel Extreme Masters (IEM) and DreamHack circuits will be live-streamed globally on Twitter and connected devices. The first tournament will be Intel Extreme Masters Katowice, kicking off on Saturday, March 4.
The live content on Twitter will be available at esl.twitter.com, iem.twitter.com, and dreamhack.twitter.com. Of course, this wouldn’t be complete without advertising packages with TV-style ad spots. That’s for everyone to make money out of this new service.