Twitter and the NBA, along with broadcast network TNT have teamed up for a custom emoji campaign, just in time for this weekend’s NBA All-Star Weekend in Toronto.
For all 24 NBA All-Stars, Twitter has created hashtags which will automatically turn into a custom emoji. Below are images and the hashtags to use for the East and West teams, followed by special emojis for the TNT broadcast panel:
As for the All-Star MVP Award, users will be able to vote for the first time exclusively on Twitter. During a 30-minute window in the fourth quarter of Sunday’s All-Star game, fans can register their MVP votes by tweeting #KiaAllStarMVP and the #firstnamelastname of the player in the same tweet. Retweets will count up to 100 times and fan votes will be credited for 25% of the overall vote.
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