Twitter Extends Pre-Roll Video Ads to Periscope Live Streams
Twitter has opened up another place for video ads as it looks to find more revenue for its flight to profitability this year.
Starting today, select partners can apply to have ads run in front of Periscope videos. These pre-roll ads come at an important time for Twitter, as they are trading at record lows.
The release also comes at an uneasy time in the online video advertising industry. YouTube is currently facing intense scrutiny from big name brands who have found their ads placed within or on top of YouTube videos promoting terrorism and extremism.
In a statement, Twitter’s VP of Global Revenue and Operations Matthew Derella:
“The pre-roll will only apply to custom Amplify campaigns, meaning the advertiser and publisher will be matched as part of a holistic advertising program and brands know exactly where their ads are showing up. These campaigns are consistent with our ads policy against the promotion of any hate content, sensitive topics, and violence globally.”
Pre-roll ads will be a very slow rollout, and for now they will only include a limited number of applicants. Instead of having launch partners, Twitter is offering it up to partners of its Amplify program. Twitter previously reported that there are more than 300 Amplify partners in over 25 countries.