According to a report from Custora, mobile shopping in the U.S. has grown over 19 times in the past four years.
The majority of customers in the U.S. who shop using their mobile devices either use an iPhone or iPad. Approximately 54 percent of online shopping done using a smartphone comes from iPhones, and about 80 percent of mobile shopping on tablets comes from iPads.
Apple’s mobile supremacy remains but continues to be challenged, most notably by Samsung and more recently, Amazon. Over the last two years, iPhone’s share of e-commerce orders done on mobile phones went down from 75.1% in 2012 to 50.6% in Q1 2014. Samsung phones have more than quadrupled their share of phone orders over the same time period — growing from 6.9% in 2012 to 30.5% in 2014.
iPad still accounts for the biggest share of tablet e-commerce orders, though the share of orders made from Samsung tablets increased from 1.9% in 2012 to 15.3% in Q1 2014. Amazon has also quickly become a player, with purchases made on Kindle Fire tablets now accounting for 4.5% of all tablet orders. This bodes well for the just-announced Amazon Fire Phone – we’ll check back in on that as numbers start to come in.
The report found that mobile shopping on Samsung and Amazon mobile devices have also been increasing over the past several years.
Custora discovered that most purchases made on mobile devices tend to be small. Do you do a lot of shopping on your mobile devices? Let us know in the comments below.