Uber Eats Canada has today announced new ways for its restaurant partners to share photos, stories, and hospitality on its platform, including a new partnership with Instagram.
“We know from research that consumers regularly look to Instagram to validate their order decisions, and we are excited to see how this integration boosts sales for merchants,” says Uber Eats.
When restaurants connect their store’s Instagram account to their Uber Eats account, consumers on Uber Eats will see their feed directly in the app, allowing them to scroll through for food photos, location updates, specials, and more.
Moreover, restaurants and other merchants can now bring their unique menus to life in entirely new ways and build a customer following with Uber Eats Merchant Stories.
Uber Eats merchants sign up to Stories, and use their account to post regular updates to their in-app storefront to keep customers engaged. Owner-operators can upload images and add text to tell their customers about special deals, menu changes, new services, or seasonal promotions.
In early testing, 13% of consumers who clicked through a restaurant’s stories placed an order to that restaurant in the same session.