They will be releasing an app via the App Store which will allow customers who have the Blu-Ray disc to view cars from the movie in 3D using the “Virtual Garage” feature, as well as look up details about each one.
The long-term goal is to allow users the opportunity to interact with the Blu-Ray movies in a way they never have before – using an iPhone or an iPod touch as a remote control which can access information about the movie while you are watching it, as well as the ability to download bonus content directly to your device.
Universal also plans on incorporating Twitter and Facebook on future Blu-Ray releases.
I found a post outlining how the iPhone will actually communicate as a remote. Via slashgear:
The software, which will be distributed free through the App Store, takes advantage of Blu-ray Profile 2.0. Profile 2.0 allows for network access by a Blu-ray player over ethernet or WiFi connection, and has in the past been used to access exclusive online content and link it in to the menu structure of a Blu-ray disc.Â This new Universal app, however, will use the viewerâ€™s home WiFi network to communicate with the iPhone or iPod touch, with the device used to view cars and tap on specific features for more information.