Upcoming ‘Food & Drink’ Category in App Store Will Help Find Delicious Apps
Soon you’ll be able to more-easily find Apps that will help you stuff your face.
Developers of existing iOS applications were informed by Apple (via e-mail) that the App Store will soon have a new “Food & Drink” category. The change should be implemented “in the next few weeks,” according to the source. There is currently no such category within the App Store, with most of these apps residing under the broad “Lifestyle” category. This is surprising, considering the large number of successful apps that revolve around this topic.
Applications that are determined to fall under this category will automatically be migrated once it is implemented. So which apps will be there? Apple offered this description:
“apps that help users cook and bake, mix drinks, manage recipes, find new restaurants and bars, and learn what their friends like to eat and drink”.
The category will not include diet, grocery shopping, coupon clipping, or food-related theme apps.
Slightly confused? So are we. From our interpretation, the new category seems to focus on the social aspect of cooking, baking, and eating, (i.e. the fun part!) rather than the more “productive”, day-to-day tasks associated with food management and health.
The change appears to be part of a larger initiative Apple is taking to introduce new features and functionality to its App Store. Recently they created standalone categories for their popular “Editor’s Choice” and “App of the Week” selections, with each providing weekly updates.
Recently Apple also announced major updates to the App Store coming as part of iOS 6, coming to iDevices in the Fall of 2012. This includes a major redesign of the user interface, a “History” section that remembers what you browsed (and syncs with iCloud,) and the ability to buy store content directly from within other apps.
This upcoming change will further ensure that your iPhone is the guide to good food and good times!