Over at Adweek, they have compiled every single iPhone ad ever made by TBWA\Media Arts Lab, the agency behind Apple’s ‘Get a Mac’ ads, which had 66 ads over four years. The iPhone ads have now reached 84 in total, surpassing those classic Mac ads.
…the iPhone campaign is now entering its sixth year, and is up to 84 spots and counting. “Get a Mac” was beloved for its characters and wry humor. And while the iPhone work may lack that same level of charm—it is, at its heart, merely a series of product demonstrations—it is just as exquisitely produced and in many ways more varied. It’s hard to think of a product that’s had a greater impact on the culture in the past five years than the iPhone. Thanks to TBWA, it’s gotten remarkable advertising to match. Below, check out all 84 spots that have aired so far, beginning with the first teaser up through today.
The first iPhone ad to ever debut was at the Oscars in 2007, and depicted scenes from classic Hollywood movies with stars saying ‘hello’. Check it out below, and the entire list of 84 videos if you’re bored: