Latest report by The Wall Street Journal has confirmed that HBO is in negotiations with Fox and Universal Studios to bring their movies to the iCloud. At last week’s unveiling of the new Apple TV, it was announced that users will be able to access their purchased movies via iCloud as well, a feature previously limited to music and TV shows. However, Fox and Universal were not participating in the iCloud video streaming due to contractual obligations with HBO. But now, an HBO spokesperson has told WSJ that the company is in talks with the two studios and will soon allow iCloud users to access their previously purchased movies.
Detailing from the source:
HBO isn’t planning to give up its exclusive windows, for which it pays hundreds of millions of dollars a year, and which allow it to beam movies to its online service HBO Go as well as to its traditional TV channels. But HBO is relaxing terms to let users of iCloud and other services send movies they already own to other devices during those windows, an HBO spokesman said.
HBO agreed to loosen its arrangement with Warner Bros., which is working with iCloud, and also is in talks with Universal and Fox to do the same, the spokesman added.
Sources are suggesting that HBO will most likely be able to resolve the issue within the next few weeks.