YouTube Canada has just announced in a blog post that starting today, Canadians watching videos from Official Artists Channels will see ticket listings for live music performances throughout Canada and the US.
The new feature, which is an expansion of the ticketing integration first launched with Ticketmaster in 2017 in the US, will allow YouTube viewers to purchase the tickets directly from one of YouTube’s ticket vendors with a simple click on the “Tickets” button.
“Over 1 billion fans come to YouTube each month to connect with their favourite artists and discover new music. And now, we’re making it easy for Canadians to go from experiencing music online to seeing live performances through our partnerships with Ticketmaster and Eventbrite.”
According to YouTube, the new feature aims to connect fans with not only the global artists they love but will also give them a chance to discover more intimate events with breakthrough Canadian talent.
A Nielsen report from last year revealed that YouTube’s global audience lets artists find new fans, with 24% of Millennials and 33% of teens claiming they discover live music events through the platform.