According to a report by 9to5Mac, Apple has made yet another hire from the global fashion industry, as Yves Saint Laurent’s Europe President and Retail chief Catherine Monier has started working for the Cupertino company in the recent weeks. The source also claims that former YSL CEO Paul Deneve, who joined Apple last year to work on “special projects”, was behind the hire.
Monier began working at YSL in 2012, and prior to working under Deneve in France, she worked in various executive retail and wholesale roles at several fashion brands in the Paris area.
“Sources say that Deneve’s team at Apple has been working on new strategies for Apple’s official retail stores in order to make the stores more capable of selling and marketing fashion and wearable goods. The timing of Monier’s placement on this team is also no coincidence: Apple is gearing up to launch a fashion and fitness-oriented wearable band this fall, and Apple will need all the expertise in selling fashion goods that it can get its hands on prior to the launch”.
No official word from Apple has yet been released to the press regarding the hire.