Starbucks Cup Magic Augmented Reality App Launched For the Holidays

Just over a week ago, Starbucks launched their iPhone payment app, and now they have launched another app for the holidays. Starbucks Cup Magic is an interactive app that utilizes augmented reality to enhance your experience at stores. Essentially you’ll scan their red holiday cups, bags of coffee, and more in stores to ‘release’ new characters. The app will be updated in the future to support a Valentine’s Day theme. Note that eGift giving is not available in Canada, unfortunately.

Let’s bring the season to life with the Starbucks Cup Magic app! Use the app to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you’ll discover…

The app will also keep you up-to-date on the latest holiday offers and events from Starbucks. And when the holidays are over you’ll be prompted to install an updated edition just in time for some Valentine fun.

• Experience:
Find Starbucks holiday characters, scan them using the Starbucks Cup Magic app and watch them come life and create some holiday magic.

• Character Gallery:
Track each character as you find and bring them to life. Characters include: Carolers, Skater, Sledder and Dog, Fox and Squirrel.

• eGift:*
Send an instant Starbucks Card eGift using the Starbucks Cup Magic app. Because it’s never too late to give everyone on your list a delicious treat from Starbucks.

• Holiday Offers:
We’ll keep you up-to-date with notifications featuring the latest holiday offers and events from Starbucks.

*Note: eGifting feature is not available outside of the US.


This free app is definitely for the Starbucks addicts out there, and can also be a fun way to keep your kids occupied too. Click here to download from the App Store–it’s free.