Apple’s Entire Advertising Account Up for Grabs as Rumours Point to TBWA Departure
Despite their long and fruitful relationship, Apple and ad agency TBWA /Media Arts Lab will apparently part ways, according to the New York Post. The ad agency was behind Apple’s iconic "1984" Super Bowl spot and "Think Different" campaign. Although 30 years seems like a lifetime, especially in the ad business, it doesn’t necessarily mean...