ad revenue

Apple and Facebook Discussed Ad Revenue Sharing at One Point: Report

Apple and Facebook could have become business partners in what would have been an extremely lucrative advertising venture — reports The Wall Street Journal. According to the publication, Apple proposed several ad revenue-sharing arrangements to Facebook over the years. Apple execs reportedly said they wanted to "build businesses together." The two tech giants even discussed...

Apple’s Privacy Policy Drives Ad Dollars Away

Apple is "the best-looking girl at the party, forced to wear a bag over her head", according to an ad marketer describing the iPhone maker's position on the ad market. Since the company ventured into the ad business, a lot has happened, but it has somehow failed to cash in, as the biggest advertising money...