ad spending

Apple Rumoured to Be Hiring Four Additional Digital Agencies

Apple will partner up with an additional four digital agencies – AKQA, Huge, Area 17, and Kettle – according to sources speaking with AdAge. The new hires come on the heels of an email exchange between Apple’s head of worldwide marketing, Phil Schiller, and TBWA, which made headlines recently, as the iPhone maker is battling...

Samsung Still King of US Ad spending, but Apple Closes Gap

Samsung has outspent Apple again in advertising in the US, but the latter has narrowed the gap from 2012 to $12 million last year, according to data shared by Kantar Media. The South Korean manufacturer, however, retained the top spot in advertising spending among its rivals. To put that into numbers: Samsung has spent about...