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Instagram Tops 500K Monthly Active Advertisers, Up Over 50% in Six Months

One year ago, Instagram officially opened up its ad business to all advertisers. Today, Instagram has announced that it now has more than 500,000 monthly active advertisers using its platform to market their products and services. Given that Instagram announces their milestones in terms of “more than,” it’s difficult to get an exact figure for that growth, but...

Apple Expands ‘Shot on iPhone’ Campaign With Focus on Colours

According to a new report from TechCrunch, Apple is expanding its “Shot on iPhone” advertising campaign with a focus on colours. The new images focus on the “bright, vibrant colours you'll find in the world around you.” The company has already started putting up billboards featuring the new photographs in countries around the world, including...

Apple Shares New Heartwarming Videos For Autism Acceptance Month

Apple has released a pair of new videos in honour of Autism Acceptance Month. The campaigns are meant to raise awareness and provide information for the general population to learn more about young people’s struggle with this neuro-developmental disorder. The short films focus on a teenager named Dillon, who uses his iPad to communicate with the world around him....

Apple Posts New Apple TV Ad Focused on Apps

Today, Apple shared a new Apple TV ad on its YouTube channel, highlighting many apps and games that are available on the device through the dedicated tvOS App Store. Entitled “The Future of TV is Apps,” the ad features an Apple TV set-top box that morphs to match the theme of each app that’s shown...

Apple Airs New Holiday Ad Titled ‘The Song’ [VIDEO]

Today Apple released a new 90-second holiday ad called “The Song,” which follows their 2013 award-winning holiday ad called “Misunderstood.” Happy Holidays http://t.co/MMAz8KD4Lr pic.twitter.com/coQBEACdH2 — Philip Schiller (@pschiller) December 14, 2014 The holiday ad is centred around a girl who comes across an old record from her grandparents, which includes a personal message and a...