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Netflix CEO Confirms Ad-Supported Tier Coming, Explains Why

Netflix Co-CEO Ted Sarandos on Thursday confirmed advertisements are coming to the streaming platform (via The Hollywood Reporter). Speaking at the Cannes Lions advertising festival, Sarandos explained Netflix's previously announced decision to introduce cheaper, ad-supported subscription plans. Netflix has historically been against advertising. Sarandos essentially clarified that the streaming giant is not bringing ads to its...

Apple Music Subscribers Report Ads Being Inserted into their Streams

Apple Music subscriber and retired Canadian founder of The Loop, Jim Dalrymple (@jdalrymple), on Wednesday reported hearing a 40-second ad while listening to Classic Rock on Apple Music — a paid music service from Apple that touts ad-free streaming. According to Dalrymple, he was listening to the Apple Music classic rock station when he heard...

Apple’s Latest Ad Touts ‘Privacy on iPhone’ [VIDEO]

Apple has shared a new ad touting its App Tracking Transparency feature, part of iOS 14.5. "Choose who tracks your information," explains the hilarious ad. "App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites." https://www.youtube.com/watch?v=8w4qPUSG17Y Apple shared more about the feature last month: https://youtu.be/Ihw_Al4RNno...

Apple Shares New Ads Highlighting iPhone X and iPad Pro

This afternoon, Apple uploaded three new ads to its YouTube channel which focus on the iPhone X and iPad Pro. The first ad is showing off the new Portrait Lighting mode on the iPhone X. The 38-second video titled "A New Light" explains how Portrait Lighting offers studio quality lighting effects without the need for...

Bell’s Appeal Over Super Bowl Ad Policy Dismissed by Federal Court

The Federal Court of Appeal has dismissed Bell Canada's appeal of a regulatory decision to ban the subsitution of American ads with Canadian ones during the Super Bowl. The Canadian Radio-television and Telecommunications Commission (CRTC) announced the ban on simultaneous substituation of Canadian advertising over American broadcasts in 2015, but it only took effect during...

Apple Introduces New ‘Search Ads Basic’ Ad Option for Developers

On Tuesday, Apple launched a new advertising option to the App Store. The option, called "Search Ads Basic," which both changes how developers pay and simplifies the sign-up process. Instead of paying per tap, developers opting for a Basic campaign pay when someone actually installs a title. During sign-up, they only have to specify the...

Apple Responds Ad Group’s Criticism of Safari 11’s New to Safari 11 Tracking Prevention Feature

In response to advertising industry objections to Safari's new Intelligent Tracking Prevention feature, Apple explained how ad tracking companies are able to recreate a person's browsing history using cross-site tracking techniques. All of this can be done without the user's permission. Apple's new Intelligent Tracking Prevention feature in Safari is aiming to stop these ad...

Apple News May Let Publishers Monetize with Their Own Ads

While Apple's News app is great for finding audiences (well, except those in Canada), publishers say it is much worse for making money. However, a new report by Ad Age is claiming that the Cupertino giant is working on a money fix for publishers, and may soon allow its top media partners to use their own technology...

NFL Officials Think Trump Can Help Them Win Legal Battle With CRTC

The legal batter over the CRTC's new Super Bowl advertisement policy may soon be getting attention from the United States President Donald Trump. Jocelyn Moore, the NFL’s D.C.-based senior vice president of government affairs, said U.S. Trade Representative Robert Lighthizer and Trump are taking steps to protect the intellectual property of the football commission. In a...

Twitter Extends Pre-Roll Video Ads to Periscope Live Streams

Twitter has opened up another place for video ads as it looks to find more revenue for its flight to profitability this year. Starting today, select partners can apply to have ads run in front of Periscope videos. These pre-roll ads come at an important time for Twitter, as they are trading at record lows. The...