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Twitter Extends Pre-Roll Video Ads to Periscope Live Streams

Twitter has opened up another place for video ads as it looks to find more revenue for its flight to profitability this year. Starting today, select partners can apply to have ads run in front of Periscope videos. These pre-roll ads come at an important time for Twitter, as they are trading at record lows. The...

TTC Ad for WeedMaps App Sparks Controversy

According to a new report from CBC News, the TTC has started displaying a set of ads for an app called WeedMaps, which is lighting up some controversy. Should Toronto's main transit agency really be helping marijuana dispensaries generate profit at a time where the city's police force is attempting to crack down on illegal...

YouTube Will Stop Playing 30-Second Unskippable Ads in 2018

Today, Google has announced that it will stop all non-skippable 30-second ads that appear before YouTube videos in 2018. In a statement first given to Campaign, a Google spokesperson said the company will focus on commercial formats that are more engaging for advertisers and viewers. Google said: “We’re committed to providing a better ads experience for users...

Bell’s Super Bowl Ratings Plunged 39% Over CRTC Ad Ruling

If it’s the Super Bowl, it means that it’s the perfect reason for Bell to complain about the CRTC’s decision on “simultaneous substitution” or simsubs. Bell says its ratings dropped by 39% this year compared with last, due to the regulator’s ruling to prohibit simsubs during the popular Super Bowl games, which, some say are...

Facebook Begins Limited Testing of Ads in its Messenger App

On Wednesday, Facebook revealed that it will start testing ads in its Messenger app for mobile devices including the iPhone and iPad. According to a report from Business Insider, the test will be a limited to a small group of people in Australia and Thailand. It will also initially be restricted to five advertisers, which were...

New Apple Watch Series 2 Ads Tell You to “Go Ride” and “Go Surf” [VIDEOS]

Apple has posted new Apple Watch Series 2 ads, titled “Go Ride” and “Go Surf”, ten-second shorts showcasing what the second generation smartwatch can do for you. Go Ride https://youtu.be/SJxnxSrXo5Q Go Surf https://youtu.be/psB_xPkJqYQ Last week, Apple aired similarly-themed commercials titled “Go Play” and “Go Run”: Also, a couple other ads were posted at the time,...

Apple Airs New MacBook Pro with Touch Bar Ad Titled ‘Bulbs’ [VIDEO]

Apple has aired a new ad for its MacBook Pro with Touch Bar, shared to the company’s YouTube channel. Titled “Bulbs”, the ad is fast-paced and shows exploding light bulbs in sequence in a variety of environments, showcasing inventions throughout history, leading to the new Touch Bar on the MacBook Pro: Ideas have always pushed...

Facebook Will Stop Showing Some Ads that Target and Exclude Races

Today, Facebook announced that it will no longer allow advertisers to target or exclude different races in ads relating to housing, employment, and credit. In a statement to USA Today, Facebook VP of public policy in the United States said: "We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads...