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Facebook Will Reportedly Bring Ads to Messenger in the Next Few Months

According to a new report from TechCrunch, Facebook plans to introduce paid advertisements in Messenger within the next few months. The report notes that Facebook has distributed a document to businesses indicating they will be able to message customers directly beginning in the second quarter of the year. Businesses will reportedly only be able to...

Samsung’s ‘Next Big Thing’ Ads Consumed Apple SVP Phil Schiller

Apple’s head of worldwide marketing, Phil Schiller, became "obsessed" with Samsung’s “Next Big Thing” advertising campaign, at least according to Samsung’s lawyers, who will unveil internal documents to prove the superiority of the South Korean company’s ads, among other things, as the Samsung vs. Apple patent trial kicks off in California (via The Verge). The...

Apple Said to Bring Full-Screen iAds to iPhone and iPad

Apple has plans to add TV-like iAds on iDevices that will play full-screen automatically within apps, sources familiar with the matter told AdAge. This is a big change compared to the current status of iAds, as currently users need to click on the banner appearing in iTunes, for example, to see the video ad. The...

Apple Hires Ad Sales Executive for iTunes Radio International

Apple has lured away another executive, this time to build the team that will go after the radio advertising audience, AdAge reports. Michael Pallad was the executive VP of sales at Cumulus Media before joining Apple on December 2, where he will oversee worldwide ad sales for iTunes Radio. According to information obtained by AdAge,...

Facebook Ads Generate 1,790% More Revenue On iPhone Than On Android

Mobile advertisements on iPhone generate 1,790% more return on investment than they do on Android, according to a study of over 200 billion ads on Facebook. Worst of all, it costs way more to advertise on Android than it actually returns, VentureBeat reports. The study, which was carried out by Nanigans, one of the biggest buyers of...