App Tracking Transparency

Apple and Facebook Discussed Ad Revenue Sharing at One Point: Report

Apple and Facebook could have become business partners in what would have been an extremely lucrative advertising venture — reports The Wall Street Journal. According to the publication, Apple proposed several ad revenue-sharing arrangements to Facebook over the years. Apple execs reportedly said they wanted to "build businesses together." The two tech giants even discussed...

Apple Responds to German Probe into Privacy Tracking Feature

The Bundeskartellamt, Germany's antitrust authority, on Tuesday announced an investigation into Apple's App Tracking Transparency feature for anti-competitive practices. App Tracking Transparency is a privacy feature which requires advertisers like Facebook, Google, and Yahoo to ask iPhone users for their consent before tracking them and collecting their data across third-party apps to serve targeted ads....

iPhone Apps Caught Collecting Data, Despite Apple Privacy Measures: Report

Probing into Apple's heralded 'App Tracking Transparency' privacy feature, a collaborative effort between researchers at privacy software maker Lockdown and The Washington Post has discovered the privacy system cracking down on them, most iPhone apps still collect (and transmit) some user data. Apple's App Tracking Transparency feature lets iPhone users control which apps get to track...

Google to Let Android Users Opt Out of Ad Tracking

Following in Apple's footsteps, Google will let Android users opt out of ad tracking. A new Bloomberg report says that Google is strengthening privacy protections for Android users who want to make it harder for advertisers to track them when they move between apps, as the company tries to counter Apple's image as a better...

Facebook and Instagram Add Notices Warning That App Tracking Helps Keep Services Free

Both Facebook and Instagram have started showing pop-ups to iOS users with an aim to sell them the idea of app tracking. [caption id="attachment_352900" align="aligncenter" width="530"] Ashkan Soltani[/caption] Facebook is no fan of Apple's iOS 14 privacy updates, which ask users for their permission before allowing tracking within individual apps. In response, the social network has started suggesting that...

App Tracking Transparency Helps Boost Apple’s Own Ad Business: WSJ

Apple's introduction of App Tracking Transparency could be beneficial to its own advertising business. A new report from the Wall Street Journal explains that the new privacy feature, dubbed "App Tracking Transparency," rolled out Monday as part of an update to the operating system powering the iPhone and iPad. Users will now have the option to opt out...

Apple Explains: What is App Tracking Transparency in iOS 14.5? [VIDEO]

Apple has shared a new video today detailing its new App Tracking Transparency feature with the release of iOS 14.5 today: App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites. https://youtu.be/Ihw_Al4RNno Many companies such as Facebook aren’t happy about this new feature. But it’s...

Apple Faces Antitrust Complaint in Germany Over Privacy Features in iOS 14.5

According to CNBC, the German Advertising Federation, ZAW, has filed an antitrust complaint against Apple with Bundeskartellamt, Germany's competition regulator, over new privacy features coming in iOS 14.5. iOS 14.5--which released today--ships with App Tracking Transparency (ATT), a new privacy feature that will let iOS users decide whether or not they are comfortable with an app...

Apple CEO Tim Cook Says Company ‘Not Against Digital Advertising’

Apple CEO Tim Cook says the Cupertino company isn't "against digital advertising." Apple is preparing to introduce new privacy features across iOS, putting App Tracking Transparency tools in place to give users better control of their data and prevent apps and websites tracking them without expressed permission. In an interview with the Toronto Star, the...