App Usage

Apple Releases Research Paper on App Usage by Older Adults

Apple has released a new research paper titled "App Usage Predicts Cognitive Ability in Older Adults”, that gives us an insight into how older adults use smartphones and how their usage differs from younger users. The research is based on iPhone usage data from 84 healthy older adults over a period of three months (via Reddit)....

Smartphone Users Launch an Average of 9 Apps Per Day [App Annie]

A new report from mobile analysts firm App Annie released this week shows that smartphone users are spending more time in apps as compared to previous year, launching an average of at least 9 apps per day (via TechCrunch). On monthly basis, users access over 30 apps on average, which is roughly one-third to one-half of the apps users...

iOS App Usage Seen as Double that of Android: Report

According to a new study from Adobe Digital Index, iOS users are more engaged when using an app on their mobile device. The study shows that an average iOS user will use an app twice as long as an Android user. Users of Apple’s mobile operating system have also been shown to launch apps more...