Apple car

Apple Fallout: 600+ Jobs Cut After Car, Watch Display Projects Axed

Apple recently axed its $1 billion self-driving electric car project, along with an in-house team that was to make its own Apple Watch displays. Now, we have numbers on just how many jobs were cut, as reported by Bloomberg’s Mark Gurman. Over 600 employees were laid off by Apple in California, according to eight separate...

Inside Apple Car’s Super Ambitious Design Journey

With Apple’s ambitious self-driving electric car project officially dead in the water, we now have some more details on the car design, according to sources speaking to Bloomberg’s Mark Gurman. The initial design was to look like the EV startup Canoo’s lifestyle vehicle from 2020, a futuristic van with rounded edges. Windows were said to...

Apple’s Failed $1 Billion Electric Car Project Detailed in New Exposé

Apple’s self-driving electric car project was recently killed entirely—an expensive $1 billion experiment that saw its demise based on indecision and high hopes. Bloomberg’s Mark Gurman has now shared an exposé detailing what Apple was thinking for its car project and why it was shelved. It seems Apple was a bit overconfident in its abilities...

Apple Spent Over $10 Billion Trying to Make a Car: Report

Apple's ambitious automotive project, internally dubbed "Titan" but colloquially referred to as "The Titanic" by many of its team members, was officially been terminated this week. Now, The New York Times has shared some tidbits on how the Apple car came to be and why it failed. Unnamed sources familiar with the matter reveal that...