Apple Customers

Apple Could Soon Be Earning a Billion Dollars a Day From a Billion Customers

In an interesting article at Asymco, Horace Dediu has explained how 'customer creation' is the most important metric in determining how well a company is performing. He refers to the greatest companies today, such as Facebook, Microsoft and Google, all of which are members of the “billion user club” or companies that crossed a billion active users,...

Apple Increases its ‘Secret’ Loyalty Program Discount for Customers [Report]

Apple’s ‘secret’ Loyalty Program, which is not much publicised by the company, kicks in when a customer spends more than $5,000 or more per year with Apple. According to a report by TechCrunch, Apple has quietly updated this program with several improvements, offering greater discounts to qualifying consumers which include IT departments of companies and education customers. The program is...

CIRP Report Shows Apple’s Customers Tend To Be Richer, Younger & Better Educated Than Samsung’s

An interesting new study released by Consumer Intelligence Research Partners (CIRP) indicates that Apple's customers tend to be richer and better educated than Samsung's (via Fortune). Also, the study reveals that over the past one year, 20% Samsung users switched to an iPhone, while only 7% Apple customers switched to Samsung, meaning the Cupertino company wins 3 times as many...