Apple Marketing

Ken Segall: Apple’s Advertising has Become “Soft and Ordinary”

Ken Segall, who worked alongside Apple co-founder Steve Jobs at Apple in the 1990s, and put together some of the company's most iconic marketing campaigns including the “Think Different” campaign, has said in an interview with BusinessInsider that Apple's advertising has become "soft" and “ordinary”. When asked about what he thought of some of Apple’s most recent non-product advertising...

Apple Stores were a Part of Company’s Marketing Plan in 1976

Most of us already know that Apple opened its first retail stores in May 2001. What we didn't know till now however is that the idea for the tech giant's shopping hubs came way before that i.e almost 25 years earlier, when Regis McKenna, the legendary Silicon Valley marketing guru, drafted an eight-page marketing plan for Apple in December...