AR

Dyson's new CleanTrace technology is an AR tool built to provide better clean assistance for the Gen5Detect vacuum cleaner.

Apple has seemingly launched visionOS Beta 5 for its early developers. The software includes a form of the App Store.

Apple denies reports that dev interest in Vision Pro is low, claims SDK downloads exceeded expectations.

Apple may have unexpectedly renamed the Vision Pro's MagSafe Battery Pack to 'Magic Battery'.

Snapchat is launching new augmented reality Lenses for the 2023 Women's World Cup.

Meta is reportedly discontinuing its Quest Pro line, which means cancelling the Quest Pro 2 development.

'Pokémon Go' studio Niantic is laying off 230 employees, closing its LA studio and cancelling its Marvel game.

Apple's Vision Pro is reportedly tracking to be heavy given its materials. Though, its top strap may not be included in the box.

A cheaper model of Apple's Vision Pro headset may launch by the end of 2025, according to Mark Gurman.

Apple has confirmed its acquisition of Mira, a Los Angeles-based startup specializing in Augmented Reality (AR) technology. The news was revealed yesterday via a private Instagram post by Mira's CEO, and later confirmed by a source close to the matter—and Apple—reports The Verge. The acquisition comes hot on the heels of Apple's unveiling of the...

Apple investors are claimed to be more interested in AI solutions than the long-rumoured AR/VR headset.

Ahead of the theatrical debut of Transformers: Rise of the Beasts, Paramount and Snapchat have launched a new AR Lens.