At Bat

MLB Says Multitasking on iPad Increased Live Viewing 86% Year-Over-Year

In February, Major League Baseball (MLB) introduced multitasking support into its At Bat iPad app, allowing users to view its video inside the app while using Split View or outside the app using picture-in-picture. MLB tells TechCrunch that the adoption of the multitasking feature has had a “profound impact” on live video consumption on iPad....