Beats by Dre

Beats by Dre Designer: Success Lies in One Question: “Do You Matter?”

Former director of industrial design at Apple and creator of Beats by Dr. Dre headphones Robert Brunner has argued in an interview with FastCompany that all types of companies, from designers and manufacturers of products to service-delivery firms, can benefit by finding the answer to one question, “Do you matter?”. He insists that by asking "deep soul-searching questions that revolve...

Apple May Help Beats Improve Future Headphone Designs

Following reports of Apple making a $3.2 billion acquisition offer to Beats Electronics last week, The Wall Street Journal reported that both co-founders Dr. Dre and Jimmy Iovine would join Apple in ‘senior’ positions should the deal go through successfully. Today, a Bloomberg article highlights how Iovine’s close ties with Steve Jobs could be the key to...

Is Apple’s Beats Acquisition All About Music Subscription Service?

Apple is currently said to be in talks to acquire Beats Electronics for a reported $3.2 billion, a deal that was apparently confirmed by Dr. Dre himself in an early morning video posted on actor Tyrese Gibson’s Facebook page. A new article by The Wall Street Journal points out how the the Cupertino company, who once shook up...