brandz

Apple Crowned ‘World’s Most Valuable Brand’ in 2015 BrandZ Top 100

Apple has reclaimed its title of ‘world’s most valuable brand’, surpassing Google in the 2015 BrandZ Top 100 ranking, the tenth anniversary of the brand tracker's annual rankings. The Apple Watch maker’s brand value increased to $247 billion, a jump of 67% compared to a year ago, fueled by the success of the iPhone 6....