CIRP

iPhone Accounts for 27% of All Smartphone Activations in Q3 2015: CIRP

Apple maintained its position in the US market, controlling roughly 27%, while Android accounted for 71% of smartphone activations between July 1 and September 30, 2015. Ahead of Apple's quarterly earnings call, Consumer Intelligence Research Partners (CIRP) polled US smartphone buyers to get an update of the current state of the smartphone market. iOS and...

iPhone Accounts for 28% of All U.S. Smartphone Activations in Q3 2014: CIRP

Following Kantar Worldpanel Comtech's three-month smartphone sales report, it was the time for Consumer Intelligence Research Partners to look into the latest consumer trends in smartphone brand choice in the US. Analyzing the July–September period, CIRP has found that Apple maintained a strong second position in the market, with iPhones accounting for 28% of all...

iPhone 5s Accounts for 59% of iPhone Sales in Q4 2013 [Report]

Both Localytics and Consumer Intelligence Research Partners have been keeping a close eye on the first weeks of iPhone sales and have found that the iPhone 5s has been a bigger hit than its "cheaper" iPhone 5c version. Now, looking back to the past quarter’s sales, CIRP is reinforces these earlier claims after three months...

CIRP Report Shows Apple’s Customers Tend To Be Richer, Younger & Better Educated Than Samsung’s

An interesting new study released by Consumer Intelligence Research Partners (CIRP) indicates that Apple's customers tend to be richer and better educated than Samsung's (via Fortune). Also, the study reveals that over the past one year, 20% Samsung users switched to an iPhone, while only 7% Apple customers switched to Samsung, meaning the Cupertino company wins 3 times as many...