Collaborations

GE Announces Collaborations with Apple, Qualcomm in Lighting Business

In an effort to boost its 130-year-old lighting business, General Electric Co. has today announced collaborations with Qualcomm and Apple, as the company continues to use digital technology and the growing appetite for data, Reuters is reporting. With Qualcomm, GE is offering retailers a way to connect with shoppers' smartphones through technology embedded in LED light bulbs, while it also...