Fire Phone

Last month Amazon announced that it is stepping into the smartphone race by releasing its first handset, the Fire Phone. What we saw during Jeff Bezos’ presentation is a handset with lots of features but a lack of cohesiveness. Now, with the first Fire Phone ad going live a message gets transmitted: this is why...

The rumours were true: Amazon CEO Jeff Bezos today unveiled the retail giant’s new foray into hardware, the Fire Phone smartphone. The Amazon smartphone has a 4.7-inch HD display, aluminium buttons, a 13MP rear camera, an f/2.0 five-element lens, optical image stabilization, and a set of stereo speakers that Bezos said are better than any...