Ford
Canada to Invest $600 Million in Ford’s Factory to Make Electric Vehicles
According to a report by Tesla North, the government of Canada and the province of Ontario will each invest roughly $300 million to turn Ford’s Oakville Assembly Complex into a global "battery electric vehicle production hub." Ford's plant in Oakville, which employs over 3,000 workers, will be modernized to “accommodate multiple battery electric vehicle (BEV) models.”...
Ford Hires Top Apple Executive as New Branding Chief
Must Tariq, Apple's global marketing and communications director for retail, has been hired by Ford Motor Co. as the company’s new branding chief. According to The Wall Street Journal, the 34-year-old’s hire is the latest in a series of auto-industry outsiders hired by Chief Executive Mark Fields as the auto-maker seeks to diversify beyond its core business. The reports notes...
Three of Apple’s PR Team Members Have Left to Join Tesla and Ford
Just as Apple has begun scaling back their automotive ambitions, key members of Apple's PR team have left the company. According to a report from The Verge, three of Apple's communications staff have been lured away from the company by Ford and Tesla. The most prominent person to leave is Sarah O’Brien. During her time at...
Ford Adds Apple CarPlay Support for All 2017 Models
Ford Motor Company has announced that it will expand its SYNC 3 connectivity platform through its entire 2017 US vehicle line-up, which enables Apple CarPlay and Android Auto support. This means buyers of the 2017 models already announced such as the Fusion, Mustang and Explorer will be able to plug in their iPhones and enjoy...
Ford Expands SYNC 3 Connectivity System with CarPlay Support in 2017 Vehicles
Ford has announced today that it is expanding its SYNC connectivity system by adding Apple CarPlay and Android Auto support to all 2017 vehicles equipped with SYNC 3, starting with the new Ford Escape. Owners of 2016 vehicles equipped with SYNC 3 will be able to upgrade later this year. Alongside CarPlay support Ford is...
Ford, GM Introducing New Apple Watch Apps
The future is now: General Motors showcased an Apple Watch app today — currently under testing — that allows owners to unlock their cars or start them remotely. The car maker is aiming to ride the latest trend in the car business, which does away with traditional components to operate cars and focuses on technology...
Ford Switching to iPhone for Employees Worldwide, Ditches BlackBerry
Ford Motor Co., the second-largest car manufacturer in the US, joins the list of companies replacing BlackBerry smartphones with the iPhone. The automaker plans to equip about 3,300 workers with Apple iPhones by the end of this year, and about 6,000 more will receive iPhones over the next two years, Ford spokeswoman Sara Tatchio informed...