Genius bar

Apple Smart Keyboard Repairs Get New 3-Year Policy

Due to the numerous technical issues the accessory is having, Apple has reportedly offered a free, three-year 'service policy' for both the 9.7-inch and 12.9-inch iPad Pro Smart Keyboards. According to an internal memo distributed to Apple Stores and Authorized Service Providers last week, Apple has come to the conclusion that "some" Smart Keyboards are experiencing...

Apple Reportedly Ends Genius Training in Cupertino, Transitions to Web Seminars

According to a new report from MacRumors, Apple will be replacing its Cupertino campus training sessions for new Apple retail store ‘Geniuses’ with in-store, self-guided training. Web-based seminars will be replacing hands-on, guided training. This suggests that new employees may have far less real work and training experience than their predecessors. Traditionally, Apple has invited […]

Steve Jobs Initially Thought the Idea of Genius Bar was ‘Idiotic’

In a recent interview with Recode, former Apple SVP of Retail Operations Ron Johnson, who was hired by the company back in 2000 to create and run its first retail stores, has shared some interesting tidbits from his early days at Apple, and how well he connected with Steve Jobs.  Genius Bar, which is arguably the centerpiece of...

Apple to Integrate Genius Bar and Workshop Scheduling With Main Website

According to a new report from 9to5Mac, Apple is reportedly planning to integrate Genius Bar and Workshop scheduling into its main website at Apple.com. The move will follow its recent combining of Apple.com and their online retail store, which were combined earlier this month. “Apple is continuing to transition its three main retail outlets, its...

Apple to Soon Make Significant Changes to Genius Bar Appointments

According to a 9to5Mac report, Apple is looking to improve the customer experience at its retails stores by making significant changes to the way Genius Bar appointments are given to customers seeking assistance. Currently, customers can walk into an Apple retail store, explain the issue to a check-in assistant and get a specific time to return for...