iAd

Apple Says Despite iAd Job Cuts, New Positions to Be Created

Apple’s move to discontinue its iAd business of selling banner and video advertisements within apps has had its consequences among its iAd sales team. The company has laid off nearly 100 sales employees, according to people familiar with the matter, cited by the Wall Street Journal. However, the end of an era also means the...

Apple to Replace its iAd Sales Team with a New Automated System

According to BuzzFeed News, Apple is getting ready to replace its in-house iAd sales team with a new, publisher-driven automated system, six years after it launched its advertising platform. Citing multiple sources familiar with the company’s plans, the source claims that Apple is getting out of the advertising-sales business and shifting to a more automated platform. While iAd...

iAd Gains Cross-Device Retargeting Capabilities, Say Sources

Apple is looking at new solutions for growing iAd, the advertising platform that failed to meet the high expectations Steve Jobs set at launch in 2010. Back then, Jobs outlined the company's bold ambition to capture 50% of the mobile ad market. Well, the latest reports say iAd captured only 2.5% of mobile ad revenue...

Apple’s Privacy Policy Drives Ad Dollars Away

Apple is "the best-looking girl at the party, forced to wear a bag over her head", according to an ad marketer describing the iPhone maker's position on the ad market. Since the company ventured into the ad business, a lot has happened, but it has somehow failed to cash in, as the biggest advertising money...

iAd Sales Push iTunes Radio with Real-Time Bidding Exchange

Apple's iAd team is looking forward to a busy 2014, focusing on its top-priority mission: monetizing iTunes Radio, the music streaming service introduced with iOS 7. The new mission comes directly from Apple's head of software, Eddie Cue, AdWeek reports. Indeed, there is a new focus within the company’s advertising unit, and the mantra came...

Apple Rumoured to Double Its In-House Creative Talent

In an effort to keep intellectual property within its walls and retain more ownership over its creative work, Apple is said to have doubled its creative team. First, Apple was hunting ad executives with creative experience to create better ads for iAd. Now the hiring process has extended to talent who will work on the...